Start with client segmentation
Do not begin with a generic email about the French reform. Segment clients by legal entity, VAT status, B2B domestic sales, B2C or export activity, service invoices with payment data, invoice volume, current accounting software, ERP/ecommerce stack and whether the firm handles supplier invoices. Official French sources distinguish e-invoicing, transaction e-reporting and payment e-reporting, so a client with mostly B2C services can need a different plan from a domestic B2B wholesaler.